This project was intended to investigate Foodland Ontario and explore how they are represented in the marketing of Ontario produce. A trade show exhibit was created to capture and convey the essence of Foodland Ontario, through exploration and expression of design principles. There was a heavy emphasis on using elements of design to form spatial relationships within the design.
The topic that I decided to convey through my design was the importance and value of in-season eating. I decided I would visually portray this through the use of trees. I used four trees in my design, one for each season, and at each tree were samples and produce from that tree's season. By doing this, I emphasized my overall theme with an intricate and interactive concept. To catch the eyes of individuals from a distance, I created abstract tree's with spheres as foliage. Suspended spheres created the illusion of the foliage floating off the trees. By doing this, I symbolized the unity of the seasons and created harmony within the overall composition. Another reason behind the suspended spheres was to create volume within the design, and explore the full potential of the limited spatial frame.